Case Studies

Breakthrough is a global human rights organization working to end violence against women by transforming the norms and culture that enable it. The Bell Bajao (Ring the Bell) campaign by Breakthrough has been internationally lauded, since its launch in 2008,  for its impactful use of television advertising and community education, to inspire people to stop violence against women. Six years down, as the campaign grows into newer and larger areas of community activation, we designed a new bilingual identity to amplify the urgent call to action.